Copywriting and Content Creation

• Create compelling copy for marketing materials including brochures, sales collateral, direct mailers, email campaigns, and digital content
• Write engaging scripts for webinars, presentations, video content, and YouTube channel
• Develop persuasive, SEO-optimised website copy that drives conversions
• Produce sales enablement materials and craft targeted content for different audience segments across all MORE Collection properties
• Stay current with industry trends, competitor activities, and platform-specific writing requirements
• Edit and proofread all marketing materials to ensure accuracy and brand consistency
• Collaborate with design, digital and social teams to create cohesive visual and written communication

Digital Writing and Brand Consistency

• Write for digital platforms including YouTube, websites and email marketing
• Create compelling titles, descriptions, and content optimised for search and engagement
• Ensure all copy reflects MORE Collection's brand personality: obsessive, bold, progressive, authentic, spirited, and caring
• Maintain warm, direct, proudly South African tone across all communications
• Adapt messaging based on analytics insights while maintaining brand voice consistency

Collaboration and Deadline Management

• Work closely with social and digital marketing teams
• Manage multiple writing assignments simultaneously while meeting tight deadlines in a high-pressure environment
• Be proactive in identifying content opportunities and bringing creative suggestions to the team with genuine excitement and passion
• Maintain obsessive attention to detail in all deliverables

Essential Experience

• 5-7 years of copywriting experience specifically in hospitality/luxury travel industry
• Bachelor’s degree in Marketing, Communications, Journalism, or related field
• Proven portfolio with 3-5 samples demonstrating brochure copy, digital content and sales material
• Strong digital copywriting skills across platforms including website copy, email marketing, YouTube content, and video scripts
• Understanding of SEO principles and luxury hospitality customer journey

Technical Skills

• Excellent command of English with impeccable grammar and writing skills
• Basic understanding of Google Analytics and performance tracking
• Knowledge of social media writing and platform-specific requirements

Personal Attributes

• Obsessive attention to detail and high-pressure performance capabilities
• Bold creative thinking with authentic South African voice
• Spirited energy and proactive approach to identifying opportunities
• Appreciation for South African heritage and wildlife/safari experiences
• Collaborative team player with excellent interpersonal skills